E-commerce in Morocco: how to start selling on cash on delivery
In Morocco, many sellers sell through Facebook and Instagram ads, and the customer pays in cash on delivery. This guide walks you through it from the start, and through the decision that matters most: choosing the product.
Updated
What e-commerce is
E-commerce is buying and selling products or services online: from an online store, a sales page, or straight from a social media ad.
Its main types are business to consumer, which concerns most sellers, business to business, and consumer to consumer. In practice, you either buy and store stock, or use dropshipping, where a supplier ships orders for you.
Steps to get started
Choose a product
One that solves a clear problem or fits an upcoming season, and is already advertised to Moroccan customers.
Work out your margin
The selling price must cover the product, ads, delivery and returns, and still leave a profit.
Prepare the offer
A simple sales page, a clear photo or video, a price in dirhams, and cash on delivery stated.
Test with a small budget
Run a small ad and watch cost per order, confirmation rate and delivery rate before raising the budget.
Organise confirmation and delivery
Call quickly after each order, check the address and city, and pick a courier that covers your customers’ cities.
Choosing a product with AdSpyke
Searching Meta’s Ad Library by hand takes hours. AdSpyke starts from the same ads and ranks them for you, market by market.
Trending products
Ads grouped by product and ranked by trend: you see first what keeps running and what gets copied.
In Morocco’s languages
Searches run in Darija, Arabic and French, the way local sellers write.
Easy browsing
Filter by category, season, ad angle and price in dirhams, and keep your ideas in a shortlist.
Inside Claude or ChatGPT
On a paid plan, connect AdSpyke to Claude, ChatGPT or another assistant and ask it about trending products in your market.
Frequently asked questions
- Is e-commerce profitable in Morocco?
- It depends on your numbers: selling price, product cost, ad cost, and confirmation and delivery rates. Work it out on delivered orders before raising the budget.
- How do I start e-commerce in Morocco with no experience?
- Start with one product, a simple sales page and a small-budget ad. Learn from your results, then scale what works.
- What is the difference between dropshipping and selling from stock?
- With dropshipping a supplier ships orders for you and you buy no stock upfront. Selling from stock means buying and storing the goods, which gives you more control over quality and delivery time.